3. PFW SS23 “Oh,Dear!” Presentation
Florentina Leitner SS23 Presentation, 2022
Tyra, as part of a small team of four, played a key role in organizing the Spring/Summer 2023 collection "Oh, Dear!" for Florentina Leitner, marking her first presentation as part of the official Paris fashion calendar held at 35-37 (formerly Dover Street Market). Together, they managed all aspects of production, including location scouting, securing sponsors such as Oribe and Red Bull, managing guest lists, coordinating with the venue, and collaborating closely with the glam team and models, ensuring a seamless and successful presentation.